Managed Service Providers (MSPs) typically used the traditional ways of selling–cold calling, door-todoor outreach and the creation of sales teams. However, in the digital age this approach is starting to crack. The strategy is dangerous and outdated due to high costs, long time to ramp up, and limited tenures for sales representatives. MSPs continue to invest large amounts of money for outbound marketing which yield little return, whereas other B2B sectors prioritize marketing over sales.
The reality is that relying only on sales to build demand is like putting the cart before the horse. Even the most skilled salespeople will be unable to succeed if they don’t have a steady flow of interested potential customers. That’s why innovative MSPs have shifted their attention to pay-per-click ads to offer MSPs which is a better way to create leads who are already searching for what they can provide.
What is it that makes PPC so efficient for MSPs?
PPC for MSPs provides an immediate connection to customers interested in services such as managed IT support, cybersecurity, as well as helpdesk outsourcing. Contrary to cold outreach, which interrupts people who may not be prepared, PPC captures demand as it happens.
MSPs can be found on Google’s first page, as well as targeted LinkedIn feeds, and even YouTube videos for mid-sized and small business decision-makers. This kind of advertising does more than just increase awareness, but also entices in-market prospects who are more likely to convert.
The ROI is also far more trackable than traditional sales strategies. It’s not necessary to make a guess as to which calls will make a difference in the final sales. Instead, you’ll be able to find out which ads and keywords perform well, as well as the actual cost per phone.
Why Most campaigns fail when they don’t have the appropriate skills
It’s not as simple to boost your Facebook post or choosing some Google keywords to run an effective PPC. MSPs are able to target a specific segment of the population. To reach that audience efficiently, you need to have specialized knowledge of the industry. That’s why a highly-specialized MSP PPC agency makes all the difference.
A qualified MSP advertising agency knows how to:
Chat directly about business concerns like unreliability of service or security threats, as well as downtime.
Create ad campaigns that are aligned with MSP packages and services.
Design landing pages that convert visitors’ curiosity into actual inquiries.
PPC campaigns that lack this level of details can quickly turn to be expensive tests. However, with the right direction, they become effective engines of expansion.
Marketing First, Sales Second: A better growth path
The old fashioned approach of hiring a sales staff before investing in marketing is beginning to shift. MSPs are increasingly recognizing that demand generation is the most important thing. When marketing works the sales team is able to focus less on the hunt and more on closing.
PPC plays a crucial function to play in this way. It is able to fill the top of the funnel with warm leads, allowing founders and teams to focus on delivering value rather than seeking out cold leads. When there is a steady flow of inbound leads then it’s time to grow the sales side not before.
MSPs can expand their businesses more efficiently and reduce time using this model. The most appealing aspect is that it reaches buyers where they are, online.
Final Thoughts
It’s possible that it’s an appropriate time for your MSP re-evaluate if it is still using outdated, sales-driven tactics. There’s a more effective, durable way to go and it begins with reaching those that are already looking for solutions that you can provide.
Pay-per Click advertising isn’t just only about getting clicks, it’s about gaining clients. You can end the insanity of cold outreach, with help from an MSP PPC or MSP advertising firm. Marketing is no longer optional It’s an essential part of your business.